Your own exclusive bridal collection

Designed and made by us, for your shop alone.

Most bridal shops only stock other designers' collections. This service lets you have your own exclusive collection, designed and made by Lucy Can't Dance. We're an alternative brand, so we won't be competing for your brides.

  • A dress being measured during a fitting in the pink Lucy Can't Dance studio in Chelmsford
  • A team member sewing sequinned fabric on a JUKI machine in the Lucy Can't Dance studio

For independent bridal shops

You know your brides better than anyone. If they keep asking for a style, a colour or a fit you can't find from your usual designers, we can design it with you. We sit down with you, make your sample dresses, and then make each order as it comes in. The result is your shop's own little collection, with us doing the design and manufacturing behind the scenes.

  • Exclusive to your shop
  • Designed with you
  • Samples for your shop floor
  • Made to order
  • Proudly size inclusive
  • Handmade in Essex

How we make your exclusive bridal collection

  1. Design

    Sit down with Lucy and go through the design process together, picking shapes and fabrics to suit the brides who walk through your door.

  2. Samples

    We make sample dresses for your shop floor.

  3. Made to order

    When a bride orders one, we make it for her.

Handmade in our Chelmsford studio

Designed around your brides

We design around the shapes, colours and fits your brides keep asking for.

Handmade in Essex

Every dress is handmade by our team in our Chelmsford, Essex studio. It's slow fashion, made with care, not mass-produced in a factory overseas. It's a story your brides will love.

Proudly size inclusive

Lucy drafts every pattern from scratch, so we can make your samples, and every dress your brides order, in any size.

Your own exclusive range

The designs are exclusive to your shop, and we're the only ones who make them, so you get a range no one else stocks without needing a workroom or a factory of your own.

Each dress carries your shop's label alongside ours.

  • A handmade Lucy Can't Dance wedding dress with a floral lace bodice, worn with a flower crown
  • A couple walking outside after their wedding, the bride in a handmade long-sleeved Lucy Can't Dance dress

Questions

Who is this for?

Independent bridal shops. If you usually stock other designers' collections, this service lets you have your own exclusive collection, designed and made by us.

Are you competition for my shop?

No. Lucy Can't Dance is an alternative brand for brides who want something a little different, so we're not competing with traditional bridal shops.

How does the design process work?

You sit down with Lucy and go through the design process together, picking shapes and fabrics. We then make sample dresses for your shop floor, and when a bride orders one, we make it for her.

Are the designs really exclusive?

Yes. The designs are exclusive to your shop and we're the only ones who make them. We'll set out the details in a simple agreement before we start.

What does it cost, and is there a minimum order?

Prices, minimum orders and turnaround times are discussed and agreed with each shop. Get in touch and we can talk it through.

Can samples and orders be made in any size?

Yes. We're proudly size inclusive, so we can make your samples, and every dress your brides order, in any size.

Do I need my own workroom?

No. We do all the design and making, so you don't need a workroom or factory.

Where are you, and can we meet?

Our studio is at 13 Eckersley Road, Chelmsford CM1 1SL. We can visit your shop, or you're welcome to visit us. Call 01245 290648 or email lucy@lucycantdance.com to arrange a chat.

Arrange a chat

We'd love to be the team behind the scenes helping your shop stand out. We can visit your shop, or you can visit our studio at 13 Eckersley Road, Chelmsford CM1 1SL.

Email lucy@lucycantdance.com or call 01245 290648.