Lucy Roe: Founder of Lucy Can’t Dance & Creator of the ‘Revenge Dress’ Movement

Lucy is the creative force behind Lucy Can’t Dance, an award-winning alternative bridal studio based in Essex, UK. Known for her bold, non-traditional designs and "anything goes" attitude, Lucy has spent years helping brides embrace their individuality.

Following a personal journey of betrayal and reclamation after the end of her own marriage, Lucy turned her expert skills inward, transforming her own wedding gown into a viral hot-pink ‘Revenge Dress.’ The move sparked a global conversation, amassing over 180k views and birthing a new mission: helping women reclaim their identity through fashion.

A dedicated mother of two and a fierce advocate for sustainability and female empowerment, Lucy’s work goes beyond the sewing machine. She is on a mission to prove that when life throws a curveball, you don’t just survive—you redesign.